There are a lot of ways in which business owners can spend their marketing budget to attract customers to walk through their doors and spend money. Some believe in the traditional tried and true methods of advertising and marketing, while these methods work, there are other ways in which you can attract new and returning customers. Believe it or not, the appearance of your store can also play a pivotal role in attracting customers.
When driving down the street, the majority of potential customers judge a business based on its exterior appearance. There is an unspoken rule that connects a well-maintained, good-looking business with higher levels of professionalism and quality products and services. Based on this fact, it is important that business owners attract new customers by investing in their property, including their commercial glass storefronts.
Aside from attracting new customers and beating your competition with an improved outward appearance, there are other benefits associated with investing in a new commercial glass storefront.
Enhanced Security
Not only will a new commercial glass storefront improve the overall appearance of your business, but it will also provide you with a sense of enhanced security. The clear, transparent glass allows you to see any suspicious activity that may be going on around your area, so that you may notify the appropriate authorities. The opposite works as well, you are able to have all eyes on your business, even after hours, so notice and report any suspicious behavior happening inside your building after you’ve gone home for the day.
When you upgrade to a new commercial glass storefront you can also ensure that you are getting tempered safety glass installed as well. Tempered glass is stronger than annealed glass, which in and of itself is an added measure of security that you might not otherwise think of. Due to its strength, tempered glass is harder to break, and will stand up better to natural disasters and storms than annealed glass. This means that your store and all your inventory will be protected from water damage and possible intrusions.
Reduced Energy Costs
You want the interior of your store to be a comfortable temperature all year long not only for your employees but for your customers as well. When you create a comfortable atmosphere inside, customers are more likely to spend extra time perusing your store, and ultimately spending more money. In order to create this atmosphere, you’ll need to have your HVAC system running to keep the space cool in the summer and warm during the winter months.
Investing in a new commercial glass storefront can help to cut down on your energy bills, while still maintaining a comfortable space inside. You can install storefront glass that has a UV-coating on the glass that works to reflect the sun’s rays away from your building, ultimately reducing the amount of heat that enters your building, reducing the amount of time your air conditioning has to run–saving you money.
Improves Lighting
The amount of natural light that is allowed to enter into your business can have many positive effects on those inside. Natural sunlight improves overall moods and positive feelings towards your business. Poor, artificial lighting can have a negative affect on the overall mood of your employees which can result in your customers having a negative perception of your business.
Natural sunlight has been found to improve people’s overall moods, which can have a positive reflection on your business. When you install a new commercial glass storefront, you have the ability to increase the amount of natural lighting that comes into your business. The addition of natural lighting not only improves overall attitudes, but it can also help to reduce your energy cost, by not having to rely on artificial lighting as much.
Improves Store Value
If you ever plan to sell your business, anything you do to your store to improve its value will be rewarded when it comes time to sell. Even if you have no plans of selling your property, it never hurts to do improvements that increase its value. One of the easiest and best ways to improve the value of your store is by installing a new commercial glass storefront. As mentioned above a new storefront improves your overall appearance and curb appeal, all of which work to improve your properties value.
As you can see there are many advantages and benefits to installing a new commercial glass storefront to your business. If you are ready to get started and take advantage of these benefits for yourself and for your business, give Gordon’s Glass a call today!
